ALLMAN · D2C / E-commerce
Scaling D2C fulfilment without ops chaos
ALLMAN needed one partner for storage, B2C dispatch, and commercial movement, with clearer visibility and less founder chase-time.
- Client
- ALLMAN
- Industry
- D2C / E-commerce
- Services
- Warehousing · Fulfilment · Commercial Logistics
Engagement at a glance
Partners consolidated 3 → 1
Warehouse + transport handoffs
Portal visibility
The challenge
The brand was juggling multiple vendors for storage, B2C dispatch, and commercial logistics. Visibility was fragmented and founders spent too much time chasing updates.
The Genex approach
Genex became a single operating partner: D2C warehousing, order fulfilment, and commercial logistics under one account team with portal visibility.
01
Warehousing
Storage & fulfilment
02
Consumer logistics
B2C dispatch with cut-off discipline
03
Commercial logistics
Bulk and commercial movement
04
Unified account management
One account team with portal visibility
How the operation came together
- 1
Warehouse
Mapped SKU profiles and packaging norms; stood up pick-pack-ship with cut-off discipline.
- 2
Domestic movement
Connected commercial lanes for bulk moves alongside B2C dispatch.
- 3
Visibility
Enabled tracking and weekly OTIF reviews across the stack.
- 4
Account management
One operating partner, with fewer vendors and clearer ownership.
What changed
- Fewer escalations from the founder’s desk
- Cleaner handoffs between warehouse and transport
- Faster response on exceptions
- Single operating partner for growth
Client voice

“Warehousing, consumer logistics, and commercial logistics Genex runs all three for us. Reliable ops, less chasing from my end.”
Facing a similar logistics challenge?
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