Industry Solutions · E-commerce
Cut-offs you can keep.
Fulfilment, reverse flows, and national movement designed for marketplace and D2C brands that live by SLA.
Supply chain map
Live pathSeller
Orders land from marketplace and D2C channels.
Fulfilment
Industry snapshot
Built around the way E-commerce moves.
Pick, Pack & Ship
Scan-verified fulfilment aligned to channel cut-offs.
Peak-Sale Readiness
Overflow labor and linehaul staged before sale weekends.
Returns & QC
Reverse intake that does not starve forward dispatch.
National Handovers
Carrier handoffs timed to metro and pan-India promises.
The industry problem
Orders spike overnight. Your network has to keep up.
01
Peak volume
Sale weekends can multiply order load without warning - capacity has to flex in advance.
02
Returns pressure
High reverse volume can clog docks and slow forward pick waves.
03
SLA risk
Marketplace cut-offs leave little room for late pick or missed handovers.
04
Channel sync
Inventory truth across D2C and marketplace channels breaks when scans lag.
How Genex solves it
One supply chain. Connected end to end.
Connected services that run as one operating system - not disconnected vendors.
Supply chain journey
From source to destination - every movement connected.
Select a stage to see what happens, which Genex services apply, and the operational benefit.
What happens
Orders land from marketplace and D2C channels.
Genex services
- Fulfilment
Operational benefit
One operating rhythm across channels.
Services
Everything your supply chain needs to move.
Technology / Visibility
Visibility isn't a feature. It's control.
Operational visibility for E-commerce - exceptions, ETAs, and shipment status in one control view.
- Order orchestration views
- Cut-off and SLA timers
- Returns status tracking
- Channel-ready scan events
Genex Control Tower
Sample operating view · E-commerce
Active lanes
Monitored
On-time focus
Tracked
Exceptions
Flagged
Delhi → Jaipur
Shipment GX-2048
On schedule
ETA window set
Mumbai → Pune
Shipment GX-1932
In transit
Live tracking
NCR → Chandigarh
Shipment GX-1877
Exception flagged
Ops reviewing
Case study
Real challenges. Measurable outcomes.
Qualitative results from Genex operating work - no invented performance percentages.
The challenge
Centralised fulfilment with marketplace cut-offs and sale-weekend spikes that broke same-day dispatch.
The Genex approach
- 01
Align waves to cut-offs
Redesigned pick waves and carrier handovers around marketplace and D2C cut-offs.
- 02
Stage peak capacity
Pre-booked labor and linehaul ahead of major sale weekends.
- 03
Protect reverse flow
Separated returns QC so reverse volume did not starve forward dispatch.
The result
Same-day dispatch rate improved on metro orders during sale weekends.
D2C & Marketplace
Channels
Scan-verified
Picking
Cut-off aligned
Dispatch
Key outcomes
What better logistics looks like.
01
Reliable cut-offs
Dispatch promises match what the floor can actually run.
02
Peak-ready capacity
Sale weekends no longer break everyday service.
03
Cleaner reverse flow
Returns move without clogging forward docks.
04
Channel visibility
Scan events keep marketplace and D2C status honest.
FAQ
E-commerce questions
We design pick waves and carrier handovers around your marketplace and D2C cut-offs so dispatch promises stay realistic.
Other industries
Explore more industries.
Let's build a smarter supply chain.
Tell us about your logistics challenge and discover how Genex can help you move faster, operate smarter, and scale with confidence.